The foreword is a short introduction to a book; but it is never a complete representation of it. There is a deeper story beneath the surface.
We believe that in every person, there lies a unique story beneath the surface. We hope that our customers will look beyond the products and services that our baristas provide, and seek to know each of their deeper stories by interacting with them at our coffee bar.
The similar pronunciation of the word ‘forward’ in our company name is a constant reminder for us to always be forward-looking.
We believe that the best is yet to come. We want to strive to always improve ourselves, to always be innovative, and to always move forward.